From strategy to scale — the project launched with over a thousand SKUs and immediately started attracting attention from its core audience. Here’s a look at some early wins:
Online Presence for «Second Sole»
solution
Project Overview
Hamza, the founder of Second Sole, approached me with a clear mission: to launch a thrift shoe store for women in Pakistan with a large product inventory. But like many first-time store owners, he was unsure whether to go with Shopify or WordPress.
We began with a discovery session where I walked him through the pros and cons of both platforms, focusing on cost, inventory management, design flexibility, and long-term ownership. After that, WordPress with Elementor was chosen for its control, scalability, and lower recurring costs.
Project execution
I designed the store from scratch using Figma for the layout and Elementor for frontend customization. After the first mockup, we iterated based on client feedback, refining the UI to match the brand’s tone — vibrant, minimalist, and easy to navigate.
Key Features:
Bulk Uploading 1,000+ Products: I created a custom CSV template and guided the client in filling out accurate product data, saving countless hours of manual uploads.
Shipping Integration: Integrated local courier services with dynamic delivery rates and automated shipping rules — a first-time challenge turned into a smooth experience.
Condition-Based Pricing: Used custom filters and applied smart sales logic to dynamically show prices based on product condition (like-new, gently used, etc.).
Custom Code Implementation: Wrote efficient snippets to enhance WooCommerce’s default functionality — especially for filtering and sale tagging at scale.
Basic SEO Setup: Implemented SEO best practices using Rank Math, created structured product categories, and added Google Analytics for performance tracking.
Project Results
✅ Over 1,000 products uploaded, categorized, and optimized for SEO
✅ Fully responsive design ready for both desktop and mobile users
✅ Integrated local shipping system with dynamic zone pricing
✅ Inventory made scalable with guided CSV upload format
✅ Attracted organic traffic within the first month of launch
✅ Streamlined backend so the client could manage orders independently
Tech Stack
Featured Overview
Client's Feedback
“Launching my store felt overwhelming at first...”
Launching my store felt overwhelming at first, especially with so many products. But Salman made the entire process smooth — from explaining the platform choices to uploading hundreds of products. He really went above and beyond. The store looks clean, loads fast, and customers are already loving it!
Time to turn your store idea into reality?
Let’s build your brand with a tailor-made, scalable e-commerce solution.