Website Redesign Services — A Modern Site Without Losing Your Rankings
If your website is 5+ years old, it's quietly costing you customers who judge your business by it. I rebuild outdated sites into modern, fast, lead-generating platforms — while protecting the rankings and URLs your old site earned.
Your Work Got Better Every Year. Your Website Didn't.
That's the honest problem with most redesigns I'm hired for: the business outgrew its website. Customers compare you online before they ever call — and a dated site tells them your work is dated too, even when it isn't.
I've rebuilt exactly these sites: a Bay Area flooring contractor stuck with a 12-year-old, newspaper-style website that was costing him jobs — now a fast, branded lead machine. A food-industry consultancy on an old customized template — now a modern platform their national-brand clients take seriously, generating real revenue through the site.
And the part most redesign services get wrong: your old site has earned rankings, backlinks, and URLs over the years. A careless rebuild throws that away overnight. I redesign with an SEO-preservation plan — kept URLs where sensible, proper 301 redirects where not, and structure that carries your authority into the new site instead of resetting it.
My Website Redesign Process
Modern Design In, Nothing Valuable Lost
Free Review of Your Current Site
Send me your URL. I'll review the design, speed, and SEO standing, and tell you honestly whether you need a redesign or just targeted fixes — before you spend anything.
Redesign Plan & SEO Inventory
I map what your old site has earned — ranking pages, URLs, backlinks — and design the new structure around protecting it. You approve the design direction in Figma or Elementor before the build.
The Rebuild
A fresh, modern build on a clean foundation — no dragging old bloat along. Fast, mobile-first, conversion-focused, with your content upgraded rather than just moved.
Launch, Redirects & Verification
Kept URLs stay put; changed ones get proper 301 redirects. I verify indexing and speed after launch, and hand over before/after reports so you can see the difference.
A new website shouldn't mean starting over. It should mean catching up.😉
Get a Free Site ReviewWhy Choose Me For Your Website Redesign
Real Redesigns, Rankings Preserved, No Template Swaps
A redesign is higher-stakes than a new build: there's something to lose. Here's how I make sure you only gain:
I've Done Exactly This
A 12-year-old contractor site rebuilt into a lead machine. An outdated consultancy template turned into a revenue-generating platform. Redesigns aren't a side offer — they're case studies on this site.
Rankings-Preservation Discipline
URL inventory, 301 redirect map, structure that carries your existing authority — the redesign step most developers skip is the one that protects years of SEO.
Rebuild, Not Repaint
I don't drag your old page-builder bloat into a new theme. Clean foundation, modern build, 90+ PageSpeed target — the redesign is also a speed upgrade.
Your Content, Upgraded
Old sites usually have good raw material buried in bad structure. I restructure and sharpen what you have instead of making you start from a blank page.
Is your old website costing you customers?
Send me your URL — I'll review it free and tell you honestly what a redesign would change, what it would cost, and what I'd preserve. No obligations.
FAQs
Website Redesign Questions, Answered
The honest signals: it's 5+ years old, it looks dated next to competitors, it's slow on mobile, or it simply doesn't generate enquiries anymore. If you're unsure, send me the URL — my free review will tell you whether you need a full redesign or just targeted fixes. Sometimes the answer genuinely is 'keep it'.
Not if it's done properly — this is the most important part of my process. I inventory your ranking pages and URLs before touching anything, keep URLs where sensible, 301-redirect what changes, and verify indexing after launch. Redesigns lose rankings when this step is skipped, not because redesigns are inherently risky.
Similar to a new build of the same scope: a business-site redesign typically runs $800–$1,500, larger sites $1,000–$3,000 — often less than endlessly patching an old site. You'll get a fixed quote within 48 hours of the free review, and my pricing is published openly.
Most business-site redesigns take 2–4 weeks from approved design to verified launch. Bigger sites with lots of content take longer — the free review gives you a realistic timeline for yours.
Yes — the rebuild happens on a staging copy while your current site keeps running. The switch to the new site happens in minutes, not days, and your old site remains as an instant rollback until we're both happy.
Yes — that's a redesign plus a platform migration to WordPress, which I handle together: content moved, design rebuilt modern, URLs redirected properly. You end up owning your platform instead of renting it.