WordPress SEO From a Developer, Not a Reseller
Technical SEO done in the code, not in a spreadsheet — site structure, Core Web Vitals, schema and indexing, by the person who can actually change the site.
SEO Work With Numbers Attached
Real builds where the SEO and performance work is written up alongside the design — including the speed jumps.
Every project is written up in full — including what the SEO work actually moved.
View My Full PortfolioHow the SEO Work Runs
Audit, fix, measure — with the fixes actually shipped.
Technical Audit
Crawl and indexation, Core Web Vitals, schema coverage, canonicals, redirects, plugin bloat and site architecture — with findings in plain English and ranked by impact, not by how many issues I can list.
Fix the Foundations
The audit's critical items get implemented, not handed over: speed work, schema, internal linking, indexing problems and structure. This is the part most SEO engagements leave undone.
On-Page & Content Structure
Titles, metas, headings and page architecture built around the keywords that actually have commercial intent — plus the page structure needed to rank for them rather than around them.
Measure & Iterate
Search Console and analytics configured properly, then monthly reporting on what moved. SEO takes months — you should be able to see the direction long before you see the revenue.
The recommendations and the code are done by the same person. That's the whole pitch. 😉
Get a Free Technical SEO AuditWhy a Developer for SEO?
Because the fixes live in the code
Most technical SEO recommendations die in the gap between the consultant who wrote them and the developer who has to implement them. Removing that gap is most of the value.
And I've run this playbook on my own site — the audit, the technical work, the content architecture — which is a claim I can show you rather than assert.
I Implement What I Recommend
No PDF handed to someone else. The audit findings get fixed in the code by the person who found them.
Speed Is a Specialty
Core Web Vitals work is where I'm strongest — one client site went from 75 to 99 PageSpeed under a single optimization pass.
Honest About Scope
Technical SEO, structure, schema and on-page — that's what I do. I don't sell links or bulk content, and I'll say so before you pay.
Proof on My Own Site
I rank first for competitive terms in my own market using exactly this approach. You can inspect the result — you're reading it.
Want to Know What's Holding the Site Back?
Free 30-minute call with a live audit of your site — you'll leave knowing the real issues whether or not you hire me.
FAQs
WordPress SEO Questions, Answered Honestly
Technical SEO and its implementation: crawl and indexing issues, Core Web Vitals and speed, schema markup, canonicals and redirects, site architecture, internal linking, and on-page work across titles, metas and headings. I also set up Search Console and analytics properly so the results are measurable.
No — and I'd rather be clear about that upfront than take a retainer for work I don't do well. I focus on the technical and structural side, where a developer has a genuine advantage. If your bottleneck is genuinely authority or content volume, I'll say so on the call.
An agency audits and hands recommendations to your developer — you pay for the analysis, then pay again for implementation, and the two rarely meet. I do both. Where a fix requires changing a theme, a plugin stack or the site architecture, I just change it.
Technical fixes — speed, indexing, schema — can show within weeks because you're removing barriers Google already hit. Ranking movement on competitive commercial keywords realistically takes 3–6 months. Anyone promising faster on a competitive term is selling something.
Yes, and that's most of this work. The audit starts with what the previous developer or agency left behind — plugin conflicts, leftover redirects, theme bloat and schema errors are all common findings on inherited sites.
Yes — usually through a care plan, which bundles the maintenance side (updates, backups, speed monitoring) with development hours that can go toward ongoing SEO work. It's a more honest structure than a fixed SEO retainer where the hours are vague.