Kareema Beds — Handmade Custom Beds Brand in the UK

A bespoke e-commerce store with custom WooCommerce functionality for a UK-based bed manufacturer

Industry :

E-Commerce, Manufacturing

Client :

Uwais Arif

Delivery year :

05/11/2024

From brand identity to conversion — Kareema Beds now receives daily orders through a clean, conversion-focused website.

Online Presence for «Kareema Beds»

90+

product variations available with custom options

cart abandonment through clearer UX

220+

leads captured through custom multi-step form

daily orders post-launch campaign on social media and Google

Solution

Project Overview

Kareema Beds is a UK-based brand offering handcrafted custom beds. The client needed a complete digital presence from branding to an advanced WooCommerce setup to sell beds with unique customization features per product. I designed the brand, built a full WooCommerce website, and added UX-focused customizations that make the buying process seamless.

Project Execution

After an in-depth kickoff meeting with Uwais (the founder), I followed a strategic approach to deliver a high-performing, fully customized WordPress website tailored to their niche:

Key Features:

Created brand identity & logo based on brief
Developed website UI mockup before development
Integrated custom product fields in WooCommerce
Built a multi-step custom bed request form as a lead funnel
Added government-required pages (Privacy, Refunds, etc.)
Performed on-page SEO using Rank Math
Installed Google Analytics for data insights
Secured site with Wordfence
Assisted client with secure PayPal integration

Project Results

Launched brand identity & website within deadline
Daily order flow after launching Google & social campaigns
Increased product engagement with tailored WooCommerce options
Generated leads through multi-step custom bed request form
Improved trust through a compliant and secure checkout experience
Improved SEO visibility with optimized structure & schema

Tech Stack

WordPress CMS

Robust CMS used to build a scalable and customizable e-commerce store.

WooCommerce

Powerful plugin to manage products, orders, and integrate payments.

Elementor Pro

Enabled fast, responsive front-end development with advanced styling and layout control.

Rank Math

Optimized on-page SEO with schema markup, metadata, and content analysis.

Google Analytics

Installed to analyze user behavior and improve marketing decisions.

Figma

Used to create initial design mockups and branding concepts for early approval.

MetForm

Built custom multistep forms for collecting bed customization data.

Wordfence

Ensured security and threat detection with daily monitoring tools.

Featured Overview

Client's Feedback

“We came to Salman with absolutely nothing online…”

We came to Salman with absolutely nothing online — no brand, no website. He designed our logo, created a brilliant custom WooCommerce setup, and helped us go live with everything we needed. Our customers now find the product selection clear, and the custom form is helping us gather quality leads every day. Couldn’t be happier.

— Uwais Arif, Founder of Kareema Beds