Salman Ahmed

Kareema Beds — UK WooCommerce Store

Brand design, custom bed options and a separate bespoke-request journey for a UK furniture business.

Industry :

E-Commerce, Manufacturing

Client :

Uwais Arif

Delivery year :

2024

Project at a glance

Business and market
Kareema Beds is a UK business selling handmade beds, including products with configurable options and bespoke requirements.
My role
Brand identity and logo, website design, WordPress and WooCommerce build, product customisation and enquiry-form setup.
Two customer journeys
Customers can select an existing product for checkout or use a separate request form to describe a custom bed.
Custom request
Seven stages cover size, colour, headboard, base depth, storage options, personal preferences and contact information.
Checkout
The project screens show selected product options in the order summary, PayPal/card payment choices and delivery or pickup.
A similar project
Start with your products, option-pricing rules, payment provider, delivery regions and who handles bespoke quotes. Those requirements define the build.

One store with two buying journeys: choose a product and check out, or describe a bespoke bed for the team to review.

Online Presence for «Kareema Beds»

7
stages in the custom-bed request form
4
size choices shown in the custom request
2
buying journeys: store checkout and bespoke enquiry
1
brand identity carried into the WooCommerce store

Solution

Project Overview

Kareema Beds needed its first online brand and a WooCommerce store for handmade beds. The brief combined a product catalogue with choices that affect the bed configuration, plus a way to collect requirements for bespoke work.

I designed the brand and website, built the WordPress store and connected the product, custom-request and checkout journeys. The case study documents the delivered features; the screenshots show how those decisions appear in the customer interface.

Kareema Beds — UK WooCommerce Store

Project Execution

The project started with brand identity and website mockups. Product choices and bespoke requests were then treated as separate flows so each could collect the information needed for the next step.

Key Features:

  • Brand and storefront: A logo and visual identity carried through the homepage, product catalogue and store pages.
  • Product customisation: Product fields record choices such as bed size, storage, headboard height and mattress options, with the selected configuration carried into checkout.
  • Bespoke-bed request: A seven-stage MetForm journey gathers the requested size, colour, headboard, base depth, storage, preferences and contact details for review.
  • Catalogue browsing: Category browsing, price filtering, product imagery and option descriptions help customers compare the available beds.
  • Payment and order details: PayPal integration and a checkout summary show the selected product and options before the customer places an order.
  • Website foundations: WordPress and Elementor provide the editing layer; the build included on-page SEO setup, analytics installation and Wordfence configuration.

Project Results

  • Delivered a brand identity and WordPress/WooCommerce store for Kareema Beds.
  • Built product-option fields and a separate custom-bed request form.
  • Connected selected product options to the checkout order summary.
  • Set up catalogue navigation, PayPal integration and the agreed website foundations.

Tech Stack

WordPress CMSWordPress CMS

Robust CMS used to build a scalable and customizable e-commerce store.

WooCommerceWooCommerce

Powerful plugin to manage products, orders, and integrate payments.

Elementor ProElementor Pro

Enabled fast, responsive front-end development with advanced styling and layout control.

Rank MathRank Math

Optimized on-page SEO with schema markup, metadata, and content analysis.

Google AnalyticsGoogle Analytics

Installed to analyze user behavior and improve marketing decisions.

FigmaFigma

Used to create initial design mockups and branding concepts for early approval.

MetFormMetForm

Built custom multistep forms for collecting bed customization data.

WordfenceWordfence

Ensured security and threat detection with daily monitoring tools.

Featured Overview

Homepage: the brand identity and bed photography introduce the store and its product collections.
Homepage: the brand identity and bed photography introduce the store and its product collections.
Custom-bed request: seven stages separate size, colour, headboard, base depth, storage, preferences and contact details.
Custom-bed request: seven stages separate size, colour, headboard, base depth, storage, preferences and contact details.
Order tracking: customers can look up an order using its reference and billing email.
Order tracking: customers can look up an order using its reference and billing email.
Catalogue view: bed categories, price filtering and product cards help buyers compare the range.
Catalogue view: bed categories, price filtering and product cards help buyers compare the range.
Product page: imagery, size choices and storage options sit beside the product details.
Product page: imagery, size choices and storage options sit beside the product details.
Basket: the selected bed configuration is retained with the delivery and pickup choices.
Basket: the selected bed configuration is retained with the delivery and pickup choices.
Checkout view: selected bed options remain visible beside payment and delivery choices.
Checkout view: selected bed options remain visible beside payment and delivery choices.

Client's Feedback

U

“We came to Salman with absolutely nothing online…”

We came to Salman with absolutely nothing online — no brand, no website. He designed our logo, created a brilliant custom WooCommerce setup, and helped us go live with everything we needed. Our customers now find the product selection clear, and the custom form is helping us gather quality leads every day. Couldn’t be happier.

— Uwais Arif, Founder of Kareema Beds

Project questions

Planning similar work?

The project covered brand identity, website design and a WordPress/WooCommerce store, including product-option fields, a custom-bed request form and PayPal integration.

Checkout is for selecting and ordering a store product. The separate request form collects a bespoke brief across seven stages for the business to review. Sending a request is not the same as paying for an order.

Yes, if customers need to choose options or request a bespoke item. Your product rules, prices, fulfilment and approval process need their own scope; this project is an example of the approach rather than a ready-made specification for every store.

Bring representative products, the options that affect price or stock, your shipping regions and payment requirements, plus a budget and launch window. We can then separate standard store features from custom work and agree the proposal.

Selling Custom Products?

Share your catalogue, option rules and bespoke-request process, along with your budget and launch window.

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